Amplitude has announced the launch of AI Feedback, which they describe as the industry’s first customer feedback engine utilising a proprietary Large Language Model (LLM) process. This new tool automatically transforms raw customer input into prioritised, actionable insights.
In the current era, organisations are overwhelmed with customer data. However, lacking a unified platform, they are forced to piece together fragmented feedback from a range of disconnected tools. To successfully develop valuable products, companies need a complete, connected view of both how their customers feel and how they engage. This need is critical, as PwC reports that 32% of customers stop doing business with a brand after just a single bad experience.
“The hardest part of building great products isn’t writing code,” said Yana Welinder, Head of AI at Amplitude. “It’s hearing what customers are saying across thousands of sales calls, reviews, and support tickets. AI Feedback provides clarity into what customers really want – all in one place.”
Pairing AI Feedback with Amplitude’s Analytics, Session Replay, and Guides & Surveys allows companies to instantly surface customer input, understand what matters most, and take action within the Amplitude platform. AI Feedback was developed following Amplitude’s July acquisition of Kraftful, a fast-growing AI company, to accelerate AI product strategy.
“I think the aha moment was truly when I first connected all the sources to AI Feedback, and it did its magic and analysed all of our user feedback,” said Amol Jain, Head of Product Engineering at Replit. “In the past it was so much work to pull data, look through each source, and manually combine them—the fact that AI Feedback just did it with a few clicks? That was fairly magical.”
Jain first used AI Feedback as one of several agentic AI capabilities developed by Kraftful, before the organisation was acquired by Amplitude. AI Feedback is now fully integrated and available across all Amplitude plans, with the ability to purchase larger volumes of feedback analysis as an add-on on Growth and Enterprise plans.
