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    Home»News»Qualtrics appoints new leader for Asia Pacific and Japan
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    Qualtrics appoints new leader for Asia Pacific and Japan

    CXFocus EditorBy CXFocus EditorOctober 21, 2025No Comments2 Mins Read0 Views
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    Qualtrics announced the appointment of Raen Lim as Managing Director for the Asia Pacific and Japan (APJ) region.

    Lim brings over two decades of industry leadership experience and will be responsible for leading the company’s regional operations. Her mandate includes accelerating growth and supporting customer adoption of Qualtrics’ AI capabilities. Lim is expected to leverage her regional expertise to assist businesses in improving customer and employee experiences and driving business success.

    Prior to joining Qualtrics, Lim served as Group Vice President, Asia at Splunk. She has also held senior leadership roles at Oracle, Salesforce, and Symantec. Qualtrics maintains operations in Australia, New Zealand, Japan, Southeast Asia, Korea, India, and Greater China, and works with organisations such as Commonwealth Bank of Australia, Singapore Airlines, and Intrepid Travel.

    Brian Stucki, COO of Qualtrics, commented on the appointment, stating that Lim’s experience in leading teams and scaling businesses will be key to the company’s next phase of growth in the APJ region, particularly as organisations increase their adoption of Qualtrics AI.

    Raen Lim stated that experience is a defining factor in business success and emphasised the value of Qualtrics’ AI capabilities and innovations in delivering measurable outcomes.

    Lim joins Qualtrics at a key time for the business, partners, and the thousands of customers it supports. 

    Faced with mounting pressure to make investments in AI that will deliver true business results for customers and employees, organisations need capabilities built on deep understanding of the people, industries, and markets they serve. Vast adoption of Qualtrics AI capabilities validate this. More than one third of Qualtrics customers have upgraded to AI capabilities in the Qualtrics Experience Management Platform®, 90% of Qualtrics’ top 50 enterprise accounts have adopted one or more of Qualtrics’ AI-powered innovations, and monthly active customers of Qualtrics AI solutions have increased 346% over the past year. This rapid adoption has accompanied a sharp increase in the amount of unique experience data that is managed across the Qualtrics platform, compounding value for all customers.

    Qualtrics’ recent $6.75 billion investment to acquire Press Ganey Forsta will extend and accelerate the adoption, innovation, and impact of these capabilities for businesses by combining Qualtrics’ best-in-class technology with Press Ganey Forsta’s extensive data, benchmarking and healthcare expertise.

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