InMoment partners with inQuba to deliver integrated insights and journey management solution

The InMoment and inQuba partnership combines inQuba’s journey management tool with InMoments customer feedback and insights platform to offer a more comprehensive CX solution to analyse omnichannel customer experiences and understand why customer stall or quite a transaction. The combined toolkit tracks individual journeys by overlaying context, understanding segments, anticipating an action with visual analytics and machine learning (ML).

“Today, customer experience insights are not enough. What moves the needle is the ability to drive action and a tangible return on investment,” said Wendy Greenham, senior director of global partnerships at InMoment. “inQuba, like InMoment, goes beyond insights to drive business outcomes for their clients. This partnership will help our joint customers improve acquisition and retention as well as enable reduced cost of service.”

“InMoment XI combined with inQuba Journey Management takes experience improvement to an unprecedented level for CX teams, delivering the holy grail of insights to action to commercial outcome,” said Michael Renzon, CEO of inQuba. “CX leaders are demanding more – the ability to clearly identify experience themes, zoom into the underlying journeys, understand granular customer and segment detail, and change customer behaviour and commercial outcomes in real time. Together we deliver just that.”