Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centreAugust 11, 2026
The folly of customer rabbit holesBy Aarron SpinleyMay 6, 2026 Marketing and customer management is full of rabbit holes. Those who burrow ever deeper into…
AI and the new productivity frontier – Why customer Intent is the ultimate differentiatorBy Etienne OosthuysenMay 5, 2026 In early March, data from the Australian Bureau of Statistics showed something unexpected. After years…
From touchpoints to truth – H&M’s design evolutionBy Mark AtterbyMay 3, 2026 Anne-Kathrine Nissen, the CX Design Lead for H &M, doesn’t just see a business that…
Closing the experience gap – highlights from Qualtrics Experience Live SydneyBy Mark AtterbyMay 1, 2026 At this week’s Qualtrics Experience Live event in Sydney, the conversation focused on the impact…
